Eco label Ascension was committed to offering fashion and lifestyle products made fairly. Their aspiration? To be seen as stylish, wearable and compatible with major high street fashion brands. Following their launch in 2007, they came to us for a re-brand that would help them become the UK’s largest online eco boutique.
Updating Ascension’s key messages across all marketing and communications, we effectively raised their brand identity. We also produced conceptual plans for a pop-up store echoing Ascension’s ethical provenance in St Christopher’s Place, London and Dorset. Implementing all interior and packaging design, and contracting contractors to complete all work involved, the result was a store that fused fabulous products with a hip environment.